Sexy Beast - Our Story

Since early childhood, I remember playing hide and seek in my father’s factory behind the packed boxes of underwear and boxer shorts. The year was 1979, I was just 5 years old, and boxer shorts were getting popular. 

Ever since I can remember, I have always dreamt of owning and running my own boxer shorts brand. Little did I know this would happen over 40 years later and in the country where my grandfather came from.

Raj Rana with has father      Factory of Devrana Quilting Ltd, Bond Street, Nuneaton.  Once owned by Ellis & Everard.  1982 |  IMAGE LOCATION: (Warwickshire County Record Office)

Our family came from very humble beginnings - a small village called Tahli in Nakodar, a tehsil in Jalandhar, India.

Starting with nothing other than self belief, hard work and commitment we eventually went on to manufacture underwear for the largest high street stores in the UK and Europe.

We were known for our extremely high quality and integrity as a business and family.

My father helped many others in his community to achieve their dreams, always offering advice, motivation and in some cases financial aid. This is my most vivid memory of him.

Unfortunately for many, the manufacturing industry in the UK went through a rough time in the late ’80s. 

The family business went into voluntary liquidation and we had to shut down our factories in the UK. It was a hard time for all the family.

Fast forward to now. My father passed away in 2019, battling through illness.

As a tribute to him and and my grandfathers legacy, I wanted to launch a product that they would have embraced had they still been with us - a meticulously constructed product with fine detailing, style and fit. Products fit for International standards that our family business was known for. Fortunately these standards have been etched into me and are the backbone of my approach to any work today.

Sexy Beast is a brand that aims to help young men and women awaken their inner confidence so they are able to achieve whatever they want in their lives.

Like my father, it represents a smart, confident and adventurous person looking to take on the world and challenge himself to be a better person in every way.


Raj, what a fantastic article and background…perfect plug into Sexy Beast. Wishing you tons of success. Let the beast be unleashed…!

Siddhartha January 02, 2022

Products look amazing. Can’t wait to get some pyjamas! Dad would have been so proud 😊

Rosie November 19, 2021

Would require for wholesale and large quantity in all sizes .. +91 9821811101.. let’s connect!

Manish Bhavnani January 02, 2022

Like father like son
Wishing you ever success, products look so creatively and comfortably designed

Kusham February 28, 2021

Awesome stuff , keep making great products !

Anuj R Miglani February 28, 2021

Sexybeast has de most badass collection that one can think of you dream and sexybeast makes it come true with its offerings & collections, there couldn’t be a better place and platform to full fill your demands . Single entry with multiple exists .

Jerald Stephen February 28, 2021

I love the quality and cool designs of the products. The masks are especially unique and serve as a great fashion statement whilst also being extremely durable. Awaiting your new collection of pyjamas!

Vedika February 28, 2021

Impressive! Your efforts will definitely help you to achieve what you want! Best wishes!

Lensonindianmen February 28, 2021

How wonderful, Raj congratulations on your new venture and good luck.

Gita Krishnankutty January 09, 2021

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