Sexy Beast - Our Story

Since early childhood, I remember playing hide and seek in my father’s factory behind the packed boxes of underwear and boxer shorts. The year was 1979, and boxer shorts were getting popular.

Raj Rana with has father      Factory of Devrana Quilting Ltd, Bond Street, Nuneaton.  Once owned by Ellis & Everard.  1982 |  IMAGE LOCATION: (Warwickshire County Record Office)

Our family came from humble beginnings - a small village in Punjab, India.

Starting with nothing other than self belief, hard work and commitment we eventually went on to manufacture underwear for the largest high street stores in the UK and Europe.

We were known for our extremely high quality and integrity as a business and family.

My father helped many others in his community to achieve their dreams, always offering advice, motivation and in some cases financial aid. This is my most vivid memory of him. 

Unfortunately for many, the manufacturing industry in the UK went through a rough time in the late ’80s. 

The family business went into voluntary liquidation and we had to shut down our factories in the UK. It was a hard time for all the family.

Fast forward to now. My father passed away in 2019, battling through illness.

As a tribute to him and his legacy, I wanted to launch a product that he would have embraced had he still been with us - a meticulously constructed product with fine detailing, style and fit. Products fit for International standards that our family business was known for. 

Sexy Beast is a brand that aims to help young men and women awaken their inner confidence so they are able to achieve whatever they want in their lives.

Like my father, it represents a smart, confident and adventurous person looking to take on the world and challenge himself to be a better person in every way.


  • Kusham

    Like father like son
    Wishing you ever success, products look so creatively and comfortably designed

  • Anuj R Miglani

    Awesome stuff , keep making great products !

  • Jerald Stephen

    Sexybeast has de most badass collection that one can think of you dream and sexybeast makes it come true with its offerings & collections, there couldn’t be a better place and platform to full fill your demands . Single entry with multiple exists .

  • Vedika

    I love the quality and cool designs of the products. The masks are especially unique and serve as a great fashion statement whilst also being extremely durable. Awaiting your new collection of pyjamas!

  • Lensonindianmen

    Impressive! Your efforts will definitely help you to achieve what you want! Best wishes!

Leave a comment

Please note, comments must be approved before they are published